George Broomfield, an American, started with General Motors in 1952 and later helped to start up GM plants in Brazil and Argentina. In 1971, he moved to Opel of West Germany as project engineer on a new car, and the following year was made manager of production planning and facilities.
In 1977, he was made staff engineer for all General Motors overseas operations.
Working alongside Mike Loasby and other executives like Barrie Wills, they managed the impossible - and were only a matter of months short of their deadlines. Once when William Haddad was talking with Broomfield about the Lotus-DeLorean connection, Broomfield said:
“They make eight cars a day at Lotus, when there is trouble on the line, they go out and kick a tire or file down a corner. When you are building eighty cars a day, you can’t do that. We need mass-production precision - that’s what Lotus doesn’t understand. You can’t go out and kick a production line”.